Introduction
Overview
Urban commuters often face heavy traffic, leading to longer journey times, increased accident risks, higher stress levels, and a negative environmental impact due to elevated emissions.
The Challenge
Explore solutions to improve drivers' commuting experiences while encouraging eco-friendly driving practices.
Design Process
The Outcome
Created a gamified reward system for safe, eco-friendly driving with intuitive, distraction-free features to make commutes enjoyable and seamless.
Research
Research Statement
Our research identified factors affecting driver performance, such as cognitive tasks on visual attention, lifestyle changes for safer, efficient driving, and intelligent vehicle behavior analysis systems.
User interviews
Our user interviews indicated that driving significantly impacts drivers' emotions, with stress levels peaking en route.
Insights Synthesis
Key Insight 1
Drivers Use Driving as a Stress Reliever.
"I enjoy driving when there’s no traffic, driving distresses me." - P1
Key Insight 2
Drivers Prefer Minimal Interactions While Driving.
" I prefer to keep interactions minimal while driving to focus more on the road." - P2
Key Insight 3
Driving Demands Mental Focus.
"I usually force myself to focus on the car in front of me and observe the details of the car". - P3
Market Research
Driver Assistance System
Ideation
Our ideation phase generated several ideas driven by user interaction, with three standout directions below.
Pretotyping
To validate our direction and ensure feasibility, we pretotype all three concepts, with Eco-driving showing the most favorable results.
Eco-Driving
Core mechanic: Real-Time Feedback and Reward System based on eco-friendly driving behaviors.
Goal: Get as many points as possible by driving eco-friendly.
Play Test & Documentation
We documented the Eco-driving coach system, including its rules, conducted another round of testing, and refined it based on user feedback.
Design
StoryBoard
User Flow
The user flow minimizes interaction, requiring two inputs to start and one to end the drive.
Design System
Progress Indicators
Level Badges
Sound Design
The system uses sound feedback to guide drivers and reduce screen interaction while driving, ensuring seamless navigation.
Prototype
Experience Map
Task Completion Rate
Next Steps
The highlight of the user testing was the minimal user interaction. Our next step is to explore audio feedback and conduct more tests to enhance user experience.